The Bon-Ton Stores, Inc. (NASDAQ:BONT)

CAPS Rating: 1 out of 5

The Company operates stores offering apparel, home furnishings, cosmetics, accessories and shoes.

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Player Avatar BuyingRetail (82.42) Submitted: 9/6/2012 8:45:06 PM : Underperform Start Price: $12.27 BONT Score: -42.75

New direction for marketing and target customer sounds a lot like the old direction. Those customers have already been lost to the likes of Kohls.

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