The Cheesecake Factory, Inc. (NASDAQ:CAKE)

CAPS Rating: 3 out of 5

Operates upscale, full-service, casual dining restaurants under The Cheesecake Factory® and Grand Lux Cafe® marks. The Company also operates one self-service, limited menu express foodservice operation under The Cheesecake Factory Express® mark.


Player Avatar jstegma (29.44) Submitted: 4/16/2009 12:54:35 PM : Underperform Start Price: $7.39 CAKE Score: -383.96

Ads in the menu are not my idea of upscale. I guess I just don't get this restaurant, but then I hate malls and cheesecake, so I'm probably not their target audience.

The name doesn't help either. It sounds too much like "cottage cheese factory", which is what women's thighs turn into when they eat too much cheesecake.

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