A holding company, through its subsidiaries, is engaged in the operation and development of the Cracker Barrel Old Country Store(r) restaurant and retail concept.
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The baby boomers are coming! They are in RVs, cars, and very savvy! They want what they want and aren't afraid to spend to satisfy their desires.
If their desires mainly consist of fried meat and gravy, I'm not sure they qualify as "very savvy."