CBS Corp (CBS)

kliu112 (92.75) Submitted: 9/20/06 12:15 AM : Start Price: $26.88 CBS Score: -33.10

Traditional media stocks have underperformed the general market over the past few years due to fears of advertising dollars shifting to the Internet, the rise of Tivo and other DVR technologies and a fragmenting of the traditional mass audience. I believe CBS is taking the necessary steps to transition into the new environment. The company has aggressively embraced the Internet as a platform for its content and advertising partners. The company has divested businesses considered non-core to operations and also returns cash to shareholders in the form of a dividend. As CBS continues to create and/or invest in quality content, I believe investors will recognize the significant cash flow generated and realize that content is king when it comes to increasing viewership and the corresonding advertising dollars.

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