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$0.37 -0.06 (-13.95%)
10/10/2008 4:00 PM

Circuit City Stores, Inc. (CC)

CAPS Rating:
*

The Company is a retailer of consumer electronics, home office products, entertainment software and related services.

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Avatar boomslang1982 (< 20) Submitted: 7/24/07 7:43 PM : Underperform Start Price: $12.76 CC Score: 55.14

I see bad things a coming. Walk into their stores and there is no one around (customers or employees). In many of the stores I have been in, it feels cheaper and older than BB. I know this shouldn't affect my rating on a stock, but as a consumer, I take my money to BB and it seems that a lot more people do as well...which means no money for CC.

So again I am strictly just going off as a consumer, no insider ratings, no other stuff. I just like being at BB more than CC and it shows when I buy stuff.

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Avatar billddrummer (80.56) Submitted: 7/25/07 2:16 PM

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Your experience mirrors mine, and it seems a lot of other people. That's why same store sales at BBY rose, while same store sales at CC fell. Other consumers seem to feel the same way about the two stores.

The last time I visited a CC there were more people at the Verizon kiosk than in the entire remainder of the store. Bad things are already here. Remember, book value/share is $10.

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Avatar sethsimon (83.53) Submitted: 3/07/08 10:10 PM

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I disagree. Your experiences in the store should affect your rating on the stock. With fewer people buying products there will be less profit and the value of the stock will drop. Like Mr B says "Buy companies you know."

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