A fast-casual restaurant chain, Chipotle Mexican Grill focuses on fresh and organic ingredients, tempting diners with gigantic burritos, salads, and more.
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Bad quarterly results makes this a value buy for the short-term. In the long run, CMG is filling the slow food fast food niche in an exciting way where customers can feel good about grabbing a burrito in a way that's just not possible with a burger. Lots of growth potential in the US and abroad, as well as good diversification into salad shops.Risk factors:-Rising food prices ostracize lower-income consumers-Changing food tastes-Di"worse"ification-Management cutting costs and ideals to maintain margins