Columbia Sportswear Company (NASDAQ:COLM)
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The Company is engaged in the design, manufacture, marketing and distribution of active outdoor apparel, including outerwear, sportswear, footwear, related accessories and equipment.
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While they are slumping in a soft economy, this is still a top brand, especially with its "Titanium" premium outdoor apparel line. Greater "green" consciousness and expense of road and air travel is likely to lead to more vacations camping, as well as increasing numbers of city dwellers riding their bike to work, all of which is likely to increase their activewear sales based on their brand strength. One good "mother Gert Boyle, son Tim" commercial and all the commuter bikers and weekend warriors could be flocking to get the latest Columbia gear.