Crocs, Inc. (NASDAQ:CROX)

capey (< 20) Submitted: 10/19/2011 5:03:20 PM : Start Price: $15.46 CROX Score: +4.02

I usually try a "buy what you know" approach to stocks and I've had both hits and misses with this strategy. Crocs is currently my greatest success. My wife bought be a pair of Santa Cruz Crocs for a trip to Mexico in October of 2009 and I thought "Wow. Crocs is now making super comfortable shoes that aren't ugly. I should look into this." So a couple of weeks later, when I saw that Crocs shares had fallen to $1.10 each, I figured I'd give it a shot and bought 500 shares. In July of this year, I decided to sell half of those shares at $26 each. It worked out nicely. Then last week my wife came back from a business trip with a pair of Crocs lace up sneakers she bought for me. They're basically like Converse All-Stars, but WAY more comfortable. After wearing these around for a week and thinking they were awesome I took another look at the stock yesterday and saw that shares had fallen 37% on the day. Today, I read a bunch of the articles and realized that almost everybody thinks Crocs still only makes those ugly clogs. So, this afternoon, I bought another 150 shares at $15.50 each. I'm feeling pretty good about it. I figure that once more people get there heads out of their butts and realize that Crocs makes some stylish incredibly comfortable, casual footwear revenue has nowhere to go but up. And that will work out great for me because it not only might make me another thirteen grand or so, but it also might make people's feet more comfortable and that's really a win for everybody.