The company develops, manufactures, markets, and sells over-the-counter, branded nutritional supplements, and over-the-counter plant- and herb-based pharmaceuticals primarily in China.
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This showed up on the Magic Formula list so the odds are in its favor already- plus it has a great business plan in the world's fastest growing consumer market. Has the potential to be HUGE; they are bringing modern marketing and distribution to traditional Chinese "medicines". If they don't screw it up they could become one of the biggest companies in the world.