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The Company is a designer, producer and brand manager of innovative, high-quality footwear and the category creator in the sport sandal, luxury sheepskin and sustainable footwear segments.
Deckers Outdoor is a company I've disliked for a long time, mainly because I can't understand how their hideous Ugg boots got to become so popular. Despite my hatred for their product I have to recognize their success and despite this success I can now revell in the perpetual cyclicality that is the shoe business. Ugg sales make up a huge bulk of sales at DECK and my proposition is that with a recession looming (or already here for that matter) these shoes will be the first things to falter. Heely's, Crox and now DECK's other lines are seeing partial slowdowns. The product line cannot sustain this growth and I wouldn't be shocked to see less than stellar quarterly results this year. They have massive numbers to hit and even now, $40 off its high those numbers are baked in. It's time to jump ship and turn negative on the Ugg. NeroSagetrade
The recession has been happening all around in 2007. Look at mixed retail sales, ugly spots like high end retailer Nordstrom. Despite of the recession UGG boots are a huge success. DECK is one of the companies that grows so aggressively, it is basically recession proof.Luke
Nothing is recession proof, i learned that first hand in the late 90s. Eventually all hot items fade out and so will the Ugg's.NeroSagetrade
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