Diageo plc (ADR) (DEO)

NorCalWaste123 (25.09) Submitted: 10/28/07 3:42 AM : Start Price: $87.59 DEO Score: 6.64

Here's the deal: People will always drink booze, and this is some very well-branded booze. I know scores of drinkers who are thrilled to pay the $6 that separates Smirnoff Vodka from the likes of Popov, just so that they have the thrill of drinking from the glass bottle. But with Johnny Walker and other brands, they are wrapping up the premium sector as well.

I think that this company is a winner because of the lasting product, the flawless branding, and the oft-raised 3.6% dividend. This is the sort of company around which a portfolio could be anchored, and it's this stability that justifies the current 20ish P/E.

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