Diageo plc (ADR) (DEO)

Wradical (41.87) Submitted: 11/01/06 11:10 AM : Start Price: $67.20 DEO Score: 19.19

Diageo just seems to be in the right place with the right products at the right time, in a beverage market that's moving away from beer. (Discl: I also own BUD.) DEO's hot brands at the moment include the Smirnoff-ice products, and flavored vodkas, Captain Morgan rum, more brands of Scotch than I can think of, including Johnny Walker, in all the different label colors. The renewed popularity of martinis is good for the Smirnoff vodkas, and also Gilbey's and Gordon's gin.

And while the domestic beer market is also losing share to imports, Diageo owns the Guinness brands, including Harp and Smithwick's.

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