Diageo plc (ADR) (DEO)

SensibleGirl (64.96) Submitted: 11/29/06 4:37 PM : Start Price: $72.17 DEO Score: 13.89

A Motley recommendation, Diageo (DEO) is a participant in the branded beverage alcohol industry and operates on an international scale. The company calls itself the "...world's leading premium drinks business...." Since the Fools dubbed it the "Best International Stock for 2007" on 11-24-06, Diageo has been downgraded from HOLD to BUY. A point of interest: a Santa Clara County, CA news story, dated today, said Diageo is backing an initiative to prevent drunk driving and underage drinking. Another story indicated the company participates in many worthwhile causes in their distribution areas. (A good PR thought on their parts, since they sell liquor, beer and wines!) That aside, lots of people drink -- responsibly or otherwise -- and probably will continue to consume this company's booze well into the future. The brands they make and distribute include: Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan, Cuervo, Tanqueray, Crown Royal and Beaulieu Vineyard and Sterling Vineyards wines. Any of those sound familiar? Diageo formed in 1997following the merger of Guinness and GrandMet and is headquartered in London. The company is governed by a board of directors who are accountable to shareholders.

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