Diageo plc (ADR) (NYSE:DEO)
CAPS Rating:
The Company is engaged in the premium drinks business with a collection of international brands.
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The Company is engaged in the premium drinks business with a collection of international brands.
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During a recession, even if sales are down, high-quality brands of liquors still sell well without heavy discounting. Unsold inventory is more likely to appreciate than just about any other product or commodity. DEO is a low-risk pick for February, 2009.