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The fund seeks to replicate the performance of the Dow Jones Industrial Average Index by investing in stocks as per their weightings in the index. It was formerly known as DOW Diamonds ETF.
The market has been in a bull market since march of 2009. Many seem to forget to think that and think a bull market is kicking off... These are the people that get burned. This has been the longest of the last 25 bull markets since 1929. The average cyclically adjust P/E ratio for the market is 16.5. Now it's 23.15 (http://www.fool.com/investing/general/2013/02/08/a-warning-to-beginning-investors-ease-yourself-int.aspx?source=isesitlnk0000001&mrr=1.00) As Warren Buffett once said, " be greedy when others are fearful and fearful when others are greedy". The market looks mighty greedy right now.
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