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The Company operates discount variety stores offering merchandise at the fixed price of $1.00. The Company maintains a broad selection of products within traditional variety store categories.
Their recent total sales falling short of expections might mean that the increased pricing pressure from not only other dollar stores but also the likes of Wal-Mart is taking hold. That may be looking to much into this slip from a good strong company, but I think this company has had it's run at least over the next year or 2. With the insiders selling off over the past 6 months, maybe they think so too.
I was in WalMart today. They had a "Dollar" section of shelves near the entrance, filled with dollar items dumped into bins. This does not compare to DLTR's clean, organized stores with real value in their merchandize. I went to DLTR and got 11 items of office supplies, for $11.00 plus tax, which at Office Depot or Wal- Mart would have cost more than $20. Ed
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