Equifax, Inc. (NYSE:EFX)

CAPS Rating: 3 out of 5

Collects, organizes and manages numerous types of credit, financial, public record, demographic and marketing information regarding individuals and businesses.

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Player Avatar BumperLumber (< 20) Submitted: 7/27/2007 5:17:20 AM : Outperform Start Price: $38.08 EFX Score: +26.05

With identity theft on the rise, their Credit Watch program is valuable insurance to protecting your credit score. They bill automatically each year and in my experience have been quick to contact their customers if an anomoly appears on your credit history. The service has been great and I have recommended the service to several friends who have signed up. I adhere to the investing theory of buying stocks in companies you use, like and recommend to others. A relatively low P/E coupled with a recent price dip. I am long on it.

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