Ellie Mae (NYSE:ELLI)

CAPS Rating: 5 out of 5

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Player Avatar NiksurfsInvestmt (28.77) Submitted: 1/24/2013 9:40:25 PM : Outperform Start Price: $28.00 ELLI Score: -26.19

Adding more @ < $23 a share.

This is a golden opportunity to be on the winning side of the SaaS transition for what is and has historically been a laborious, manual paper intensive transaction. These transactions are typically replete with multiple errors and delays as well as manual hand off and coordination follies. These transactions also have very little in the way of automated audit controls being in place to ensure a quick and efficient closure on Real Estate transactions.

Aside from the operational efficiencies this model brings in expediting time and closure of transactions, it dramatically reduces the cost per transaction for all.

This is a game changer and a disruptive technology that is easily adopted, a cost model that invites all to participate on a pay as you go model initially. The IP and the head of product development is himself a noted programmer. Watch them put up the numbers and be amazed as 2013 turns out to be a big year for this little company.

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