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The Company designs, develops and markets innovative aesthetic medical products based on its ELOS, technology, which uses the synergy between electrical energy and optical energy to provide effective, safe and affordable aesthetic medical treatments.
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hiddenflem (< 20) Submitted: 8/31/06 12:06 AM : Start Price: $22.95 ELOS Score: -35.44
The laser field is big enough that ELOS can compete alongside the several other major companies and still succeed. I actually feel they have a technological advantage over other companies (at present they are the only ones with approval to zap cellulite with their product), and have the patents to defend against others. Currently they are also a value play given their growth...the market hates elos because they are in Israel and Cramer keeps on saying that other companies have better products...I think this is dirt cheap, and it's my biggest position.
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Smallcapscout (< 20) Submitted: 8/31/06 2:49 PM
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Hi Hiddenflem,Have you compared it to PMTI?You might want to take a look to see what you think for yourself.-Smallcapscout
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hiddenflem (< 20) Submitted: 9/03/06 7:25 PM
Hi Smallcapscout, Yes, I've also looked at PMTI, and like it too--they have some good technology and patents. But I think the value of ELOS is greater right now...the pe ratio is significantly lower. As I see it the market is discounting ELOS based on two false assumptions (1) that war is going to adversely affect ELOS's business/production [in reality they produce in a number of sites throughout Israel so even if one facility is affected it's not going to wipe the business out, and most sales are outside Israel] (2) That there's not enough room in the business for different companies to compete and that there will be only one winner [Cramer has perpetuated this myth through his constant 'best of breed' harping]. I think the strategy of buying a basket of different laser companies is a good one though that will work too if you think that there will be only one winner. The main risk that I see here is that ELOS won't get their act together in terms of selling their product (for a while their website was offering free big screen tv's with each laser...tacky if you ask me)...still, we had a pretty good last quarter.
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