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The Company is a manufacturer of primary batteries, flashlights and men's and women's wet-shave products.
Simply put, Energizer has essentially become a Personal Care company. With 54% of its sales coming from its Personal Care segment, the company's diversification away from its battery operations has been truly amazing and effective.Perhaps more importantly however, is that Energizer's line of personal care items have not only become the main source of revenues, but grew at a 17% clip in in 2012. Comprised of the Schick, Edge, Playtex, Skintex, Wet Ones, and Banana Boat brands -- just to name a few -- Energizer has assembled a strong and growing portfolio of big-name brands.Facing a secular decline in battery sales, Energizer has begun scaling back on its battery operations, maintaining its profitability. Despite its decline, the Energizer Bunny still leads the way and is quietly profitable.Throw in a 2% dividend and I am willing to hold this one far into the future. 5+ years.
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