Electronic Arts, Inc. (ERTS)

Forror (80.47) Submitted: 8/22/07 11:47 AM : Start Price: $52.10 ERTS Score: -26.79

EA's distribution of Warhammer Online will rival Viacom's (Blizzard Entertainment's World of Warcraft).





Warcraft has had a 2.5 year running stint and the game is turning stale for several folks. Servers are dying in terms of population, Blizzard is not merging realms to keep populations high enough to continue character development. Next expansion for WOW is late 08' while Warhammer is set for early 08 and revolves around PVP (Player vs Player) combat which is highly popular, the sales boost from this game combined with Madden 08 and Tiger Woods 08 and several other huge EA games will continue to outperform the market. EA is looking at $65 within a year.

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