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$17.79 -1.06 (-5.62%)
1/9/2009 4:00 PM

Electronic Arts, Inc. (ERTS)

CAPS Rating:
***

The Company develops, markets, publishes and distributes interactive software games that are playable by consumers on video game consoles, personal computers, mobile platforms and online.

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Avatar angusthermopylae (50.24) Submitted: 10/26/07 4:34 PM : Outperform Start Price: $58.11 ERTS Score: -27.26

I know several people who play the online Pogo games, and really enjoy it. Advertising revenue, the upcoming Simpson's game, and the addition of "Club Pogo" to skip ads should provide a solid revenue stream.

Might take a hit when people start talking about Halo 3 taking away sales from EA, but I believe that ERTS is catering to the larger audience of non-hardcore gamers.

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