Electronic Arts, Inc. (ERTS)

Hukphinn (96.49) Submitted: 7/14/06 10:31 PM : Start Price: $42.28 ERTS Score: -3.69

ERTS is the global leader in a market that is nowhere near mature. While creativity has probably not been its strong suit (sports and movie franchises have their fans, but they're not exactly mind-blowingly imaginative), the company has recognized the problem and is focusing on developing innovative, new game franchises. Don't know about you, but I can't wait to get my hands on Spore! The current console transition is the perfect opportunity to accumulate shares of this industry leader. Stick with ERTS through the transition, and you will be glad that you did.

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