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$49.60 -1.92 (-3.73%)
5/16/2008 4:00 PM

Electronic Arts, Inc. (ERTS)

CAPS Rating:
***

The Company develops, markets, publishes and distributes interactive software games that are playable by consumers on video game consoles, personal computers, mobile platforms and online.

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Recs

18

Avatar TMFBreakerDave (98.97) Submitted: 4/12/06 8:14 AM : Outperform Start Price: $54.42 ERTS Score: -19.64

Electronic Arts remains the clear leader in interactive entertainment, one of my favorite industries, probably the one I know best. While I can demean EA's lack of creativity, as a "new" title to them rarely gets more radical than, say, reinventing "...

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Recs

12

Avatar TMFSkiii (37.71) Submitted: 4/28/06 3:19 AM : Outperform Start Price: $57.08 ERTS Score: -22.18

I love their games, most of the time, even though they have some quality issues. There are also probably millions of gamers out there like me who will buy anything they release in their "Battlefield" game franchise.

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Recs

12

Avatar TMFMmbop (97.86) Submitted: 5/02/06 11:34 PM : Outperform Start Price: $55.69 ERTS Score: -19.14

This is a good price to get on a video games firm that has shown durability AND innovation. Moreover, it has some of the strongest brands in the business, which gives it staying power even as next generation consoles are invented.

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Recs

11

Avatar capitalgs (89.29) Submitted: 8/18/06 9:03 PM : Outperform Start Price: $51.12 ERTS Score: -12.24

While I believe EA will do well going into the XMAS season, their hold on the Madden franchise and the Lord of the Rings games gives them an exclusive on an already "hungry" fan base well into the future. Gaming is on the rise, and they are at the f...

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Recs

8

Avatar Tastylunch (86.20) Submitted: 12/05/07 2:41 AM : Underperform Start Price: $54.52 ERTS Score: 5.46

Activision's recent merger with Vivendi is a huge negative for EA. Suddenly they are no longer the top US video game publisher and investors tired of a slow start to the new product cycle are impatient with EA. There will be tremendous pressure on EA...

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Recs

5

Avatar MustangDriver (32.86) Submitted: 8/18/06 6:02 PM : Outperform Start Price: $50.92 ERTS Score: -12.32

The launch of the next generation of consoles will allow EA a burst of good earnings news. With ongoing game franchises, even in bad times they should do well.

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Recs

5

Avatar jakkal (91.77) Submitted: 9/07/07 7:04 PM : Outperform Start Price: $53.50 ERTS Score: -4.66

This one's a no-brainer.

Besides their tried and true franchises that continue to make money (Madden, SimCity, The Sims, Need for Speed, among others) it has a great slate of games coming up. First up is easily a 2008 Game of the Year candidate and ...

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Recs

4

Avatar NetscribeGames (50.06) Submitted: 11/14/06 7:42 AM : Outperform Start Price: $58.20 ERTS Score: -17.43

Electronic Arts has been one of the leading game developer and publisher, with biggest selling PC game - the SIMS series - having sold over 24 million copies to its credit. The market for the company is divided into four segments i.e. video games (co...

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Recs

4

Avatar bienv (< 20) Submitted: 10/20/06 12:58 PM : Outperform Start Price: $56.05 ERTS Score: -15.80

This is a tough call short-term since the stock has rebounded 30% in recent months and the next-generation consoles aren't out yet. Long term, though, the video gaming will continue to gain share in the entertainment industry.

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Recs

4

Avatar STA5248 (77.15) Submitted: 12/19/07 1:31 PM : Outperform Start Price: $58.36 ERTS Score: -13.14

The video game industry is going through many changes right now. It's seeing a rise of the smaller developers because of more casual games coming into the market from PC, to console games to even cellphone games and the availability of digital distri...

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