E*TRADE Financial Corporation (NASDAQ:ETFC)

CAPS Rating: 3 out of 5

A global financial services company, offering a range of financial solutions to retail and institutional customers.

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Player Avatar nightbrightener (< 20) Submitted: 10/6/2008 4:10:26 AM : Outperform Start Price: $28.80 ETFC Score: -113.83

I have to say this pick may be more of a coin toss than a rational decision. Put simply as tightening credit lines and buy outs force more pressure on the already pressured companie such as this I am unsure if they will be able to function and raise capital to rebrand and expand. And with Fidelity and others transforming from mutual fund based broker platforms to independent discount brokers with the full toolkits of research and advertising they already have in place it will be a tough playground for Etrade. I think they have responded well to some bad mistakes in the past and do think they have significant upside especially midterm. But I am very leary about their long term viability or if they will get squeezed between former boutique brokers with discounted rates and budget brokers in the years to come.

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