First Cash Financial Services, Inc. (NASDAQ:FCFS)

TMFPlatoish (99.19) Submitted: 10/15/2010 2:56:14 PM : Start Price: $15.09 FCFS Score: +82.56

I originally put a 1Y timeframe on First Cash to capitalize on the comeback I envisioned from the AutoMaster debacle. That went better than I expected. The company has also done a fine job of reducing its exposure to the payday loan industry in states where it could no longer run a profitable business, while continuing to expand its pawn store count and profitability, primarily in Mexico. I like this now as a long term investment and have changed the time frame to the maximum. I expect them to continue to strengthen their Balance Sheet, now that they are focused on their core competency.