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This is a new triple short ETF issued by ProShares on financials. Unless I am missing something, this is likely to have all of the flaws of other ETF's that rebalance daily in an effort to provide triple the inverse movement of the financial index.
If you believe financials are due to crash, it may be worth playing with a green thumb for the time frame you are projecting the crash for. However, in the long run, even if you are right, you will lose unless you cash out fairly quickly. For those not interested in timing the market, just short this and sit back - it will be a plus score for you in the long run. Don't worry even if you lose 100 points - you will profit eventually.