National Beverage Corp. (NASDAQ:FIZZ)

CAPS Rating: 5 out of 5

The Company develops, manufactures, markets and distributes a portfolio of multi-flavored soft drinks, juice drinks, water and specialty beverages.

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Player Avatar MM4L (91.12) Submitted: 9/2/2007 12:30:44 AM : Underperform Start Price: $6.91 FIZZ Score: -153.88

After being pulled out of Starbuck's stores, I think Jones Soda (JSDA) has gone flat. This was a huge opportunity for Nat'l Beverage to slide in and take that lucrative contract.. maybe even join with Starbuck's and produce some new sodas under the profitable Starbuck's label. Didn't happen. Even if I was a big fan of some other of Nat'l Bev Corp.'s variety of soft drink products, I don't know where, for the life of me, I could even find them.

WHAT THEY PRODUCE: Faygo, Everfresh, Home Juice, Mr. Pure 100% juice and juice-based products, LaCroix, Shasta, Crystal Bay and ClearFruit flavored and spring water products, Rip It, Rip It Chic, FREE, PowerBlast, St. Nick's and Ohana fruit-flavored drinks.

Of those, I have tried Shasta. Would I choose a Shasta over a major brand (Coke or Pepsi product)? Not no, but hell no. Shasta is the soda you drink when it is the only option.

No ads, no promotions, no FIZZ.

CRYSTAL BALL: I would not be surprised to see the management cash out and leave the shareholders and Nat'l Bev product fans (if there really are any) high-and-dry.

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