CAPS Rating: 2 out of 5

The Company offers a range of products including fresh-cut flowers, floral arrangements and plants, gifts, popcorn, gourmet foods, cookies, candy and wine, home and garden merchandise and toys and games for children.


Player Avatar mcreilly (85.46) Submitted: 2/12/2007 7:01:27 PM : Underperform Start Price: $7.65 FLWS Score: +41.97

ProFlowers deservedly has the reputation to crush the competition. I was a happy stockholder until they were taken private. I would buy back in if I could. I am also a happy customer of ProFlowers. After many orders, even the problems were handled efficiently. Their email marketing is a bit overdone IMHO but other than that, I think they're in a good place. FLWS is the same as they have always been... expensive, relying on too many independent distributors to come through with a consistent product.

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Member Avatar echofarmer (99.32) Submitted: 9/18/2007 5:06:00 PM
Recs: 0

I agree 100%, even though my underperform pick is killing me!

Member Avatar hondo928 (99.50) Submitted: 9/10/2008 4:32:46 PM
Recs: 0

You are right about ProFlowers, they are a much better company, and all of the 3 major flower delivery companies email market way to much, but it is cheap, and I'd say rather effective. Obviously they are all going to be suffering right now, plus they are in the slowest part of the year, but I don't know if that necessarily FLWR is down and out. I really don't think it would take much for them to make a recovery, even as simple as no annoying fees or a website make over would probably drive sales incredibly.

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