Green Mountain Coffee Roasters, Inc. (NASDAQ:GMCR)
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The Company together with its subsidiaries is engaged in the specialty coffee industry.
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The Company together with its subsidiaries is engaged in the specialty coffee industry.
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Well, I read all the Young Guns reflections but, I do not see a good year for GMCR. Basically, they're selling coffe for 30 bucks a pound, and Howard Schultz basically [but subtlely] said "I'm comin' to getcha!" The Vue is an more expensive Keurig and I'm not sure the brand loyalty is that compelling. I love this stock - it made me much moolah over the last years. But they need to get their books straight and find a new angle or they will become an "also-ran" at a time when coffee competition is heating up and shelf-brands like Folgers, Maxwell House, and Eight O'Clock are moving up on the household market.