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The Company together with its subsidiaries is engaged in the specialty coffee industry.
OMG it is painful to be caught up in a short squeeze, but here I am short the company with everything wrong in terms of governance. These guys are crooks- they belong in jail for channel stuffing to cook the books on revenue. Btu I am sticking with my short, not sure I would have the courage in real life. I only short via options in the real world. Down 85% and sticking with my position. I may be very dumb.
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