So dominant it’s a verb, Google is the leading internet search provider and uses its proprietary algorithms to offer targeted advertising.
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Christmas is going to be good for Google. As someone who runs a web publishing firm we are seeing seasonal upticks in eCPM rates, right on schedule. A number of initiatives on Google's part to extract more revenue from their huge traffic are under way. Google is a black box, they can turn the taps up in so many areas to maintain growth and meet forecasts. No other company is better placed or has as much control to be able to do this. Online advertising offers much clearer return and transparency of ROI than any other form of advertising. Ad budgets are shifting from offline to online. New companies discovering the beauty of online advertising all the time.