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So dominant it’s a verb, Google is the leading internet search provider and uses its proprietary algorithms to offer targeted advertising.
Google's diverse investments into various markets gives it a solid outlook. Their internal business functioning is cleaning up their act with regards to internal and external scaling, though they are not quite up to Amazon's quality in terms of interoperability. Regardless, their business operations are also encouraging a startup nature which will yield innovative inventions such as Google Glass and the self-driving Google car. That alone will ensure long-term relevance and, if they continue being adaptive, leadership in multiple unforeseen markets.
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