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Develops, markets, sells & distributes alternative beverage category natural sodas, fruit juices, energy drinks, fruit juice smoothies & functional drinks, non-carbonated iced teas, lemonades, juice cocktails & children's multi-vitamin juice drinks.
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xanthrax666 (45.12) Submitted: 11/09/06 4:32 PM : Start Price: $32.34 HANS Score: -13.57
While Hansen adjusts its distribution network and product mix, the fact is that it experiences strong growth, it has not entered numerous product categories, it has reported it is taking share from Red Bull, and it will not experience the full benefit of the A/B relationship until sometime in 2Q 07. Despite the 11/9 bloodbath, the news went out on a one liner and ignored the followup on the conference call, that HANS Monster was stronger than 50% growth in 10/06 and the month was being placed against the best month of last year, and thus it should not be taken as a read on future growth, which is what the market perceived was said -- that growth had slowed more than expected. Tomorrow and the next week is about the best buy opportunity you are going to get on HANS, once the analysts sort this out.
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