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$25.25 -1.88 (-6.93%)
7/3/2008 1:00 PM

Hansen Natural Corp (HANS)

CAPS Rating:
***

Develops, markets, sells & distributes alternative beverage category natural sodas, fruit juices, energy drinks, fruit juice smoothies & functional drinks, non-carbonated iced teas, lemonades, juice cocktails & children's multi-vitamin juice drinks.

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Avatar woof321 (62.36) Submitted: 8/31/06 1:36 AM : Outperform Start Price: $29.69 HANS Score: -12.47

I keep seeing parents drinking Monster at soccer games and chess matches, and students drinking them on campus (they were passing them out for free from a "Monster" truck last week - nice promotion!) The two primary arguments against this stock seem to be that energy drinks are a fad and that Coke/Pepsi will suddenly wake up and compete. Caffeine's not new - they've just found a better delivery method. Coke/Pepsi have already been trying to compete in this new market for well over a year without much success, and even if they produce a strong product I think they could wind up stealing as many of their own customers as Hansen's -- if the number of customers switching from Monster to a new Pepsi product is eclipsed by those switching away from Mountain Dew to energy drinks in general, they would only be hurting themselves.

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Avatar pencils2 (99.62) Submitted: 5/16/07 12:06 AM

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Except now they're teaming with Pepsi as you probably well know by now. The big boys are playing it smart and partnering with Hansen, which should really boost Hansen's long-term growth.

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