The Company is a global designer, developer, importer and distributor of an expanding portfolio of brand-name consumer products. Its two active segments are Personal Care and Housewares.
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I'd make the case Helen of Troy will outperform the market, in the long run, because the Baby boomers, who hate to think of themselves as
Dog-gone-it.
My original comment didn't post correctly. What it should have said is...
"I'd make the case Helen of Troy will outperform the market, in the long run, because the Baby boomers, who hate to think of themselves as old in any way, will be ripe for using a lot more of the products HELE sells. The trick for them will be to market their brands in a way that will attract the Boomers. (Overgeneralization alert!!) A Boomer would rather have shin splints than purchase a shoe insert, like their father or worse (sudder) grandfather wore. Then there's all that gray hair..., but once again hair color will have to be a hip thing or the Boomers will flock in the opposite direction.
A substantial part of the bulge in this market will be hitting in the next 5 plus years."