Heelys, Inc. (HLYS)

TheStockoholic (< 20) Submitted: 3/20/08 10:00 PM : Start Price: $6.40 HLYS Score: 3.52

So I bought this stock at the time CROX was big, thinking this would be just like it, but this stock just kept burning me. Turns out it was really just a fad. Many gurus and well known investors advise to buy what you know. Well, I knew what Heelys were, I knew a lot of kids that wanted them or owned a pair, but one lesson I've learned is this: "buying what you know" don't mean squat. That's not to say that those who advise this don't know what they're talking about, it's just that there's much more to investing in a company than that.

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