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$3.03 -0.04 (-1.30%)
11/21/2008 3:58 PM

Heelys, Inc. (HLYS)

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The Company is a designer, marketer and distributor of innovative, action sports-inspired products under the HEELYS brand targeted to the youth market.

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Avatar Valanar42 (54.12) Submitted: 1/11/08 2:09 PM : Outperform Start Price: $6.34 HLYS Score: -6.27

MFP. At first I thought this would be 1-year or so fad, but Broadway's "Little Mermaid" has all the stage actors performing in these, as does Disney's "High School Musical 2."

Judging from the previous HSM and the 'staying power' (har har) it had, I think the Heely's shoe will surge in popularity for a year or so.

Then it's time to sell.

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