Heelys, Inc. (HLYS)

ANALYST10 (< 20) Submitted: 6/21/07 11:53 AM : Start Price: $27.63 HLYS Score: -45.33

Although the Heelys product may seem somewhat "faddish," the company is a solid player, who is expanding its line both domestically as well as internationally. At the same time, it's adding a line of related clothing, which includes safety gear as well. Last but not least, the most recent independent testing (as noted in this month's news) clearly indicates that it is not anymore, if not less, injury-prone than rollerBLADES, Skateboards or even Bicycles...Shorts will be caught short.

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