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$5.55 0.05 (0.91%)
7/23/2008 3:58 PM

Heelys, Inc. (HLYS)

CAPS Rating:
*

The Company is a designer, marketer and distributor of innovative, action sports-inspired products under the HEELYS brand targeted to the youth market.

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Recs

8

Avatar gr8iml8 (61.82) Submitted: 12/11/06 10:16 AM : Underperform Start Price: $30.98 HLYS Score: 72.46

Dog and pony show with only one pony, no dog. Pony listed on all consumer product safety lists as disaster waiting to happen. Pony inferior to existing products such as roller skates, in line skates, skate boards. Unless management can pull dog out ...

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Recs

6

Avatar bclan13 (99.72) Submitted: 6/09/07 5:36 PM : Outperform Start Price: $30.03 HLYS Score: -66.47

Very reasonable P/E with high growth and over 50% short interest according to yahoo!

The risk of lawsuits has to be in the price already, and I don't recall rollerblades or rollerskate manufacturers ever being subject to class action lawsu...

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Recs

5

Avatar ANALYST24 (< 20) Submitted: 4/30/07 12:56 PM : Underperform Start Price: $33.33 HLYS Score: 69.07

As noted by many, the Roller-Shoe FAD will soon come to an end, as ALL fads do. At the same time, with the onset of the summer, further banning of the shoe @ indoor facilities will follow, along with costly liability suits. Last but not least, kids (...

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Recs

3

Avatar scraccag (30.79) Submitted: 10/18/07 9:29 AM : Outperform Start Price: $12.00 HLYS Score: -39.61

Okay, in the interest of disclosure, I own this stock in real life, having bought on the deepest dip and am still confident it will do okay in the long run. BUT I am wondering what the heck they think the appeal of the Heelys Gamer shoe is. Apparentl...

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Recs

3

Avatar basedonfacts (< 20) Submitted: 8/22/07 9:58 AM : Outperform Start Price: $9.46 HLYS Score: -28.98

Here is the worst case for Heelys: it's a fad, kids get bored of the wheels, they take them out and they still have excellent shoes with the coolest brand in town for kids 6 to 14.

At a price of 9.50$, with 4.00$ in cash, receivables and i...

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Recs

2

Avatar turb0kat (92.46) Submitted: 10/08/07 3:49 AM : Outperform Start Price: $7.96 HLYS Score: -12.78

Heely's are not a fad. Imagine what it would take for children to stop enjoying this type of shoe. Are a generation of children going to simultaneously decide that rolling around is less fun than trudging around in plain shoes? It's like suggestin...

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Recs

1

Avatar dustbusterz (86.32) Submitted: 9/27/07 12:25 AM : Underperform Start Price: $7.99 HLYS Score: 14.38

i'd like to make a little statement. heeleys seems to be a healthy company, no debt to speak of.perhaps they have only one product at the moment. but i hear they are trying to introduce their own line oc appearal which could help their bottom li...

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Recs

1

Avatar compfreak999 (52.44) Submitted: 5/11/07 3:11 PM : Underperform Start Price: $33.05 HLYS Score: 68.47

Go Pikachu! Oh wait...those went out a "style" years ago.

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Recs

1

Avatar oisseau (22.16) Submitted: 5/14/07 11:08 AM : Outperform Start Price: $32.36 HLYS Score: -67.93

Kids just love them, and kids rule!

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Recs

1

Avatar ANALYST10 (< 20) Submitted: 6/21/07 11:53 AM : Outperform Start Price: $27.63 HLYS Score: -64.88

Although the Heelys product may seem somewhat "faddish," the company is a solid player, who is expanding its line both domestically as well as internationally. At the same time, it's adding a line of related clothing, which includes safety gear as we...

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