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$29.54 1.69 (6.07%)
10/10/2008 4:03 PM

Harley-Davidson, Inc. (HOG)

CAPS Rating:
***

The Company operates in two business segments: Motorcycles and Financial Services.

View Ticker Page (HOG)

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Recs

1

Avatar bpennell008 (< 20) Submitted: 9/28/06 4:57 PM : Outperform Start Price: $60.71 HOG Score: -17.57

Harleys are popular and getting even better as time goes by. The new 96 cubic engine is a winner!

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Recs

1

Avatar leilay (59.33) Submitted: 2/25/08 3:31 PM : Outperform Start Price: $38.24 HOG Score: 12.69

Gas prices high and funds low? Trade in that car for a Harley! (You know you've always wanted to!)

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Recs

1

Avatar rbellie (< 20) Submitted: 5/12/08 1:51 AM : Outperform Start Price: $37.60 HOG Score: 15.01

HD are motorcycles that appeal to the baby boomers and are usually bought as a luxury or post retirement item. This trend will continue as more baby boomers are retiring and their cumulative retirement income has been increased over the recent years...

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Recs

1

Avatar MylesPatrick (79.61) Submitted: 9/20/07 12:11 AM : Outperform Start Price: $46.91 HOG Score: 5.26

Even the best companies will occasionally stumble. Harley is currently out of favor with the market because it hit a bump in the road in August. Indeed, the road may be rocky for quite some time to come, but at Harley’s current market price investors...

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Recs

1

Avatar jep2224 (47.00) Submitted: 3/24/08 2:22 PM : Outperform Start Price: $40.30 HOG Score: 7.91

The aging baby boomers who fueled their recent growth are aging beyond the motorcycling age. Their products aimed at younger riders (Buell) do not command the loyalty and spending of their HD riders

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Recs

1

Avatar TMTAirborne (93.89) Submitted: 10/01/07 11:01 AM : Outperform Start Price: $44.50 HOG Score: 8.72

The bear argument is that domestic sales growth is falling domestic inventory is up. Ok, thats true, but nothing a little better advertising or marketing wont fix. This is a strong with a capital S brand name. International growth is up, and growi...

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Recs

1

Avatar miksong (< 20) Submitted: 10/03/07 6:07 PM : Outperform Start Price: $48.08 HOG Score: 4.01

Reasons to buy:





- With conservative assumptions, ~$44 is the bottom (Flat projected cash flows, 7% risk premium, 2.5% growth perpetuity)


- Phenomenal ROE and ROIC


- Great dividend yield


- G...

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Recs

1

Avatar charmatica (< 20) Submitted: 10/21/07 11:33 AM : Outperform Start Price: $46.63 HOG Score: 3.90

I believe Harley has priced in a lot of the bad news so far, and although it will continue to be sluggish the next year, I look forward to growth two to three years out. With an aggressive sharebuy back program, increasing dividends, and the bad new...

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Recs

1

Avatar fisuk (20.77) Submitted: 10/22/07 11:23 AM : Outperform Start Price: $46.92 HOG Score: 3.75

Despite some short-term difficulties, the company has tremendous international growth opportunities. Domestically, there's an increasing interest amongst baby-boomers, especially women, in motorcycles. This demographic is also interested in HD-brande...

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Recs

1

Avatar ipohunter (< 20) Submitted: 10/24/07 9:29 AM : Underperform Start Price: $47.02 HOG Score: -4.30

Baby Boomer's were their Market. Harley has seen, (and will continue to see a drop in sales). While they will never be gone, unless they start gearing their motorcycles to the 35 and under crowd, they will continue their slide.

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