A snack food company and manufacturer of quality chocolate and non-chocolate confectionery products. Its principal product groups include confectionery and snack products; gum and mint refreshment products; and food and beverage enhancers.
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The largest chocolate factory is in the world is in Hersey, Pennsylvania. This company is about 125 years old--Theodore Roosevelt was President. What gives me a great deal of confidence in it's long term stability is that the company is directed by the Hershey Trust Company, established in 1905 by the founder Milton Hershey to oversee the school he established for orphans. Later the Trust took control over the chocolate company. How many companies are there that are guided by a Board of Directors that are as concerned with directing both the largest residential school for needy children as well as the largest chocolate factory in the world? In 2002, when the Trust wished to sell its controlling interest, Pennsylvania politicians, philanthropists, citizens, and the entire city of Hersey rebelled. More than half of the Trust member's were removed. Since the end of September, the stock has dropped over 10%. All of the indicators of the company are consistent and strong. For example debt/equity, PE, gross profit margin, etc, and the essential fact is that there is no ten year period that it hasn't beat the Dow and S&P. What's not to like?
StockJupiter.com Recommendation : Long Term Buy. Current Price $41.45 Target Price $56 (1-2 Yr Time frame)
HSY has been building a base since 2008, with price fluctuating between $32 and $41 range. During this period, MACD has not moved much above the zero level, further confirming the tight price range move and formation of a base.
HSY hit $41.45 on 03/05/2010, which is a major resistance point. The stock has tried to breakout of this price several time since Sept 2009, but eventually failed. From a pure technical analysis perspective, move above $41.45 point with increased volume, will list this stock to $50 and thereafter, to $57.
http://www.stockjupiter.com/Weekly%20Chart%20Analysis/Weekly%20Stock%20Analysis.html