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Player Avatar bighhhheee (< 20) Submitted: 2/28/2013 3:00:24 PM : Outperform Start Price: $0.00 HSY Score: 0

The confectionery category has long been viewed as an affordable luxury. the resilience of the category (and Hershey's positioning within it) is supported by the fact that Hershey's sales momentum has continued unabated despite reduced promotions, even as consumer spending remained fragile.

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