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$1.25 -0.02 (-1.57%)
8/21/2008 4:00 PM

Idearc, Inc. (IAR)

CAPS Rating:
**

A yellow pages directories publisher in the United States. Its products include print yellow pages, print white pages, an Internet yellow pages directory, Superpages.com and an information directory for wireless subscribers, Superpages Mobile.

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Avatar ragingbull345 (89.61) Submitted: 11/30/07 8:40 AM : Underperform Start Price: $18.21 IAR Score: 78.88

What can this company do that Google can't? And who besides advertisers will ever pay money? I certainly wouldn't buy the yellow pages or pay a fee for superpages.com. Advertisers are going to realize they can't keep enough internet eyeballs here to make it worth their while, and IAR will have trouble paying for the ink and paper, not to mention cost of delivery of thousands upon thousands of tons of books.

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Avatar JeanDavid (22.58) Submitted: 1/02/08 11:27 AM

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"What can this company do that Google can't?"

Find my telephone number.

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Avatar GlamFabulous (< 20) Submitted: 2/19/08 10:35 AM

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Google is for searching for information regarding Brittany Spears and Vasectomys. Superpages.com will help you find a product or service. I have a buddy that has advertising with them and he is doing extremely well!! He is getting decent jobs from people looking for his services and they are the yellow pages for msn.com, 411.com and other search engines. Obviously you're not doing your homework.

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Avatar YoungInvestor99 (36.66) Submitted: 5/25/08 9:46 PM

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Distributing books is cheap. I delivered them in Middle School, you can imagine what they pay a kid in Middle School.

The cost of paper and ink in bulk must be very small in contrast to the ad revenue those things must bring it. C'mon, they got ads stickered on above other ads, ads written on the side, ads everywhere. They have ads on top of ads that are surrounded by other ads.

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Avatar bleah12345 (57.01) Submitted: 6/23/08 11:39 AM

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Just a note, superpages.com is free, no fee about it.

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