Player Avatar MoneyDocSchloss (69.46) Submitted: 3/23/2011 6:44:06 PM : Outperform Start Price: $50.34 INTU Score: +12.90

Great business model for bringing back repeat customers for Turbo Tax. And they have some pricing power. This year's fees were roughly 25% higher than last years'. If you're an average Joe, it's more convenient to just cough up the extra $5-$10 than to take your business elsewhere.

Quickbooks and Quicken are in great use.

And Verizon is promoting the small-business websites powered by Intuit.

It all adds up that this is just an attractive company.

However, as far as the is trading fairly high, so this is just a fake CAPS play for now.


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