Leading promoter of motor sports entertainment activities in the US and owns and or operates 12 of the nation's major motor sports facilities.
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the rapid growth of nascar in the late 90's early-mid 2000's has long cooled down. attendance at many ISC tracks for NASCAR are down, and I expect them to level or drop further. NASCAR is alienating much of its traditional fan base who don't like the influx of foreign born drivers and foreign manufacturer nameplates in the sport. Its growth into the international market has been iffy at best (mexico city attendance down).
The unified indy car series is picking up momentum and getting more mainstream media coverage. This may eventually cut into NASCARs coverage, and indy car may even take some of nascars sponsors in a few years. although the indycar series currently races at 5 ISC tracks, ISCs relationship with the IRL has been poor (due to ISCs close relationship it NASCAR, and the IRL is a competitor to NASCAR); indycar previously raced in as many 8 ISC tracks and the number will probably drop to 4 next year and maybe further.
Rising oil prices will hurt nascar significantly, and in turn, ISC. NASCAR is not exploring alternative fuel and alternative energy technologies like ethanol, turbo diesels, or regenitive braking, etc like IRL, ALMS, F1 are. In addition to the rising costs hurting teams and fans (transportation costs) NASCARs image will look environmentally unfriendly as "green" becomes more fashionable.
NASCAR really has nowhere to go but down at this point, and I expect NASCAR to pull down ISC, even more then SMI.