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Leading promoter of motor sports entertainment activities in the US and owns and or operates 12 of the nation's major motor sports facilities.
Trying something outside my realm of expertise here, but I wanted to try a new concept out for size -- so why not here on CAPS?- Just landed a the "largest media rights deal in NASCAR's history" with a 10 year deal with NBC starting in 2015- This is only months removed after landing an 8 year - $2.4 billion deal with FOX- Essentially a content provider to whomever would like to pay them, allowing strong positioning regardless of cable's future- Dropped its share count from 53 million in 2007 to 46 in 2012, is eyeing future buybacks with a solid balance sheetLong story short, International Speedway Corp. hasn't been given enough credit for essentially raising its media rights revenue by 50% or more with its new NBC deal. Did I mention media rights account for 46-50% of the company's overall revenues?I see this one as a special situation type buy and will hold it until the market realizes the value of its new media contracts correctly.
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