International Speedway Corp (NASDAQ:ISCA)

CAPS Rating: 3 out of 5

Leading promoter of motor sports entertainment activities in the US and owns and or operates 12 of the nation's major motor sports facilities.


Player Avatar joryko (99.22) Submitted: 7/24/2013 1:54:23 PM : Outperform Start Price: $34.92 ISCA Score: -27.01

Trying something outside my realm of expertise here, but I wanted to try a new concept out for size -- so why not here on CAPS?

- Just landed a the "largest media rights deal in NASCAR's history" with a 10 year deal with NBC starting in 2015
- This is only months removed after landing an 8 year - $2.4 billion deal with FOX
- Essentially a content provider to whomever would like to pay them, allowing strong positioning regardless of cable's future
- Dropped its share count from 53 million in 2007 to 46 in 2012, is eyeing future buybacks with a solid balance sheet

Long story short, International Speedway Corp. hasn't been given enough credit for essentially raising its media rights revenue by 50% or more with its new NBC deal. Did I mention media rights account for 46-50% of the company's overall revenues?

I see this one as a special situation type buy and will hold it until the market realizes the value of its new media contracts correctly.

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