A low-fare, low-cost passenger airline that provides high-quality customer service primarily on point-to-point routes. Company focuses on serving underserved markets and large metropolitan areas that have high average fares.
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I have read there earnings call and looked over there books, based on past patterns there is a wind of change coming. I am perfectly willing to place my faith(money) in a company that prides itself on customer service. Along with the fact that they are confident in there strategy and do not use the economy as a scapegoat for their low stock price.