$28.35
-0.82 (-2.81%)
J.C. Penney Company, Inc. (JCP)
CAPS Rating:
The Company sells family apparel, jewelry, shoes, accessories and home furnishings to customers through department stores and Direct (Internet/catalog).
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Given the looming recession retail stocks have been hammered and will continue to suffer throughout most of 2008. However, one has to believe recovery is in the future and therefore I'm going with one of the old guards in retail. The stock is currently off 50% from its 12 month high but dividends continue to flow to shareholders. What's more they've recently release a new Ralph Lauren line of clothing that I expect will be successful. It's a contrarian pick, but I think down the road I'll be happy with the performance.