J.C. Penney Company, Inc. (JCP)

SwordAgain (62.96) Submitted: 2/10/2009 8:52:30 PM : Start Price: $15.20 JCP Score: -52.03

2/11/09 Pitch: Downthumb. Earnings 2/20/09. I wish I could upthumb this company as I have in the past. Pension headwinds. Also they have long-term leases that cannot be easily broken. Difficult to scale-back operations in this unprecedented recession. Headed for sub $10. Past trades:11/6/08 Pitch: Upthumb. Earnings 11/14/08 Excellent retailer with strong pricing power at the low end. Beaten down stock price. This is the time to buy retailers like this. Closed 12/9/08 @ $22.12 for +3.94 points.8/7/08 Pitch: Upthumb. Earnings 8/15/08. Up into earnings based on their prediction of increased guidance. closed 8/15/08 @ $39.66 for +15.50 points.